

To find and monitor outliers, such as significant traffic from one referrer.

To find and monitor trends, such the ratio of mobile pageviews to desktop pageviews.Generally, the main goals of web analytics are:

The practice of web analytics focuses on assessing and improving the company's traffic and engagement by analyzing and understanding how people view and traverse the website. Web traffic data presents significant value to a business. The value of web traffic dataĪs you analyze web traffic data in these next few lessons, it's important to keep in mind why you're analyzing this data.
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To learn more about how to access SQL queries in Mode Python Notebooks, read this documentation. Nested inside this list is a DataFrame containing the results generated by the SQL query you wrote. Run this code so you can see the first five rows of the dataset.ĭatasets is a list object.
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Throughout this tutorial, you can use Mode for free to practice writing and running Python code.įor this lesson, you’ll be using web traffic data from Watsi, an organization that allows people to fund healthcare costs for people around the world. Mode is an analytics platform that brings together a SQL editor, Python notebook, and data visualization builder. You'll be able to look at web traffic data and compare traffic landing on various pages with statistics and visualizations. values_count()īy the end of this Python lesson, you'll be able to quickly count and compare records across a large dataset.
